When Sources are used consistently, they provide useful context for reporting, partner management, and day-to-day review without adding complexity to the booking process.

Accessing and Managing Sources

1. Click the “My Office” icon.
2. Navigate to the “List Management” tab.
3. Select “Sources” from the left-hand menu.
4. Click “Add New Source.”
5. Enter a Source Name and optional Description.
6. Confirm the status is set to Active.
7. Click “Add New” to save.

Source names should be clear and recognizable so they are easy to select during booking and easy to interpret later when reviewing reports.

Editing or Deactivating Sources

As your operation evolves, your Source list may need occasional cleanup.

1. Click the “My Office” icon.
2. Navigate to the “List Management” tab.
3. Select “Sources” from the left-hand menu.
4. Click on the hyperlink for the Source you want to update.
5. Make any necessary changes and click Update.

If a Source is no longer in use, you can deactivate it. Limo Anywhere includes default Sources labeled “0” and “000.” If these do not fit your workflow, they can be edited, deleted, or inactivated. 

Adding Sources to Reservations 

1. Open a reservation. 

2. Locate the “Referral Source” drop-down menu.  

3. Select the desired Source.  

4. Click “SAVE RESERVATION” to apply the update.  

Sources can be assigned during the initial booking process or updated later if the information becomes available after the reservation is created. Consistency matters more than timing. The goal is to ensure each reservation is accurately tagged before reports are reviewed. 

Practical Use Cases for Sources 

Sources are often associated with marketing, but they serve several operational purposes. 

• Tracking Booking Channels 

Sources allow you to see which channels are producing confirmed reservations, not just quotes. This can help distinguish between high-volume sources and high-value ones. 

• Managing Referral Relationships 

For hotels, concierges, travel agents, and other partners, Sources provide a straightforward way to review how often each partner is sending business and what that business looks like over time. 

• Internal Tracking and Accountability 

Sources can also reflect internal activity, such as outbound sales efforts, account management, or repeat corporate clients, giving additional context when reviewing performance. 

Reviewing Source Data in Reports 

Sources become most useful when paired with reporting. In the Sales Revenue Report, you can filter by Source to review totals for trips, revenue, hours, and cancellations. 

Using Source filters alongside service types or date ranges can help answer questions such as: 

• Which referral partners are generating the most revenue? 

• Did a recent campaign result in new bookings? 

• Are certain Sources associated with higher-value or repeat trips? 

Review your Source list from time to time to remove entries you no longer use and add new ones as your operation changes. Applying Sources across reservations helps keep reporting accurate. When reviewing performance, it’s most useful to look at Sources alongside service types and revenue rather than on their own.

Sources are simple to set up, but they become more useful as your data grows. Over time, they provide better visibility into how bookings enter your system and support more informed decisions across marketing, partnerships, and operations.

If you have questions about setting up or managing Sources or would like help reviewing how they’re being used in your system, the Limo Anywhere Support team can assist. Support is available from 7 AM to 7 PM CT and can be reached by phone at 972-701-8887 Ext. 2, or by email at Support@LimoAnywhere.com for troubleshooting and other general questions.

The post Leveraging Sources In Limo Anywhere appeared first on Limo Anywhere.

What’s New?

We’ve introduced a new setting that allows you to display your full Terms and Conditions in a scrollable container directly within the ORES booking widget. Before a passenger can complete a booking, they must check an “Accept” checkbox to confirm they’ve read and agreed to your terms.

If the checkbox is left unchecked, it will be highlighted in red when the user clicks “Book Now,” preventing the booking from proceeding until it’s acknowledged.

What Changed (And Why It Matters)

Previously, ORES allowed you to link to your Terms and Conditions, but passengers weren’t required to view them. There was no way to confirm whether the person booking had seen the terms, and that created a weak point in the case of disputes and chargebacks.
Now, this new pattern ensures:

• Passengers must view and accept your terms before booking
• There’s a recordable user action confirming acknowledgment
• You gain a stronger position in chargeback disputes

In essence, this new step helps demonstrate intent and agreement — two critical elements that increase your chances of winning payment disputes.

How to Enable It

You can enable the feature in just a few clicks:

Navigate to:
My Office > Company Settings > Online Reservations > ORES & Mobile
Then, turn on the setting for the scrollable Terms and Conditions box, and save.

Note: This feature requires that Terms and Conditions are already assigned to your ORES account. Most operators already have this in place.

Here’s a visual walkthrough:

Step 1: Go to ORES Settings

Step 2: Enable the scroll box feature

Step 3: What passengers will see

Final Thought

While simple, this feature significantly upgrades both your user experience and business protection. In today’s environment, showing that a customer actively accepted your terms can make all the difference when it comes to resolving disputes or chargebacks.

Need help implementing it? We’re here for you.
support@limoanywhere.com
888-888-0302

The post New Feature Release: Scrollable Terms & Conditions in ORES appeared first on Limo Anywhere.

Not using LQC yet? See how operators capture UTMs on every lead, connect offline conversions to Google Ads, map quote totals into Limo Anywhere reservations, and automate pricing logic to protect margins.

What you’ll achieve with Lead Quote Close

• Quote faster, book more: Auto-quote with guardrails, dynamic pricing, and availability-aware rules.
• Eliminate re-entry: Map quoted totals into fixed reservation fields in Limo Anywhere—no double work.
• Measure true ROI: Capture campaign UTMs on leads and connect offline conversions to Google Ads for optimization.
• Protect margins automatically: Time-of-day fees, zone surcharges, low-inventory uplift, and event/holiday rules.
• Stay in control: Block quotes you can’t (or don’t want to) fulfill and reflect maintenance downtime instantly.

automate critical sales tasks and efficiently convert leads into bookings.

EXPLORE Lead Quote Close (LQC)

The Five Deep Dives (start here)

1) Setting Up Rate Mapping Between Lead Quote Close and Limo Anywhere

Prevent downstream clean-up and billing errors by tying every quoted amount to the right LA fields.
Key takeaways

• Map only to fixed fields (base/flat, wait time, cleanup, discounts). Avoid percentage/multiplier fields (e.g., gratuity, per-hour).
• For hourly work, map hours to a base/fixed field.
• Treat discounts as negative-value items and map them to a discount field.
• Create any missing rates first in My Office → Rate Management, then refresh the mapping list.
• Make critical lines visible when zero so CSRs can edit post-trip.
• Save and test with a sample quote.
  Read: https://www.limoanywhere.com/2025/08/12/setting-up-rate-mapping-between-lead-quote-close-and-limo-anywhere/

2) Utilizing the Right Custom Lead Forms for Your Business Needs

Match the form to the service and placement (homepage banner, weddings, transfers, charter, etc.) to increase completion and data quality.
Highlights

• Form options include Short, Micro, Bootstrap, Party, Horizontal, Center, Transfer, Charter, Extras, Personal, Contact.
• Configure branding, CSS, min/max dates, price display, promo/agent attribution, and account routing.
• Use “Lead Form Configuration Used” in Selection Factors to tailor pricing or promos by form/campaign.
• Note: Excursion is intended for internal use only (not client-facing).
  Read: https://www.limoanywhere.com/2025/08/07/utilizing-the-right-custom-lead-forms-for-your-business-needs/

3) Managing Auto-Quote Blocking & Vehicle Availability in Lead Quote Close

Ensure the system only quotes what you can deliver—and when you want to deliver it.
Highlights

• Create blackout policies by zone, service type, vehicle category, lead time, request channel, and more.
• After creating a policy, mark it Active and click Save Changes for it to take effect.
• Mark specific vehicles unavailable (maintenance, detailing, warranty work) so quotes reflect current capacity.
  Read: https://www.limoanywhere.com/2025/07/30/managing-auto-quote-blocking-and-vehicle-availability-in-lead-quote-close/

4) Creating Dynamic Pricing with Selection Factors in Lead Quote Close

Automate margin protection and demand-based pricing—no more manual overrides.
Common plays

• Time of day: add an overnight/early-AM fee.
• Zone surcharges: apply when outside primary areas.
• Low inventory: e.g., fewer than two SUVs available → +15%.
• High-demand dates/events: holiday and concert rules.
• Booking source: online discount vs. manual booking fee; campaign-specific discounts via UTMs.
• Rate-sheet switching based on conditions.
  Read: https://www.limoanywhere.com/2025/07/25/creating-dynamic-pricing-with-selection-factors-in-lead-quote-close/

5) Configuring the Addons.LA Chrome Extension for Limo Anywhere

Give CSRs, dispatchers, and managers role-based access to critical Addons/LQC modules without leaving their screen.
Setup in Addons

• Addons → Resources → Employees → (gear) → Chrome Extension
• Generate/Copy token, select allowed features by role, then Update Chrome Extension Settings
  Install in Chrome
• Add from the Web Store → Extension options → enter Company Short Name (this may differ from your Limo Anywhere Company ID) and the token → Save
• Confirm status; new tabs appear in Quotes and Dispatch per your enabled features.
  Read: https://www.limoanywhere.com/2025/07/09/configuring-the-addons-la-chrome-extension-for-limo-anywhere/

Must-have setup references (bookmark these)

• Add the Lead Form to Your Website
  How the embed works (script/iFrame expander), Inner Element ID (must be an ID), Outer Selector (must be an ancestor), CSS options, and troubleshooting.
  https://kb.limoanywhere.com/docs/adding-lead-form-to-website/
• Validate Domain DNS (Addons)
  Add CNAME records so follow-ups and notifications are authenticated and reduce the chance of spam filtering (delivery is never guaranteed).
  https://kb.limoanywhere.com/docs/validate-domain-dns-addons/
• Google Ads Offline Conversion Setup
  Schedule HTTPS imports so Google Ads can optimize to real outcomes from LQC. Use the exact Google Offline Conversion Name from Lead Quote Close → Marketing → Analytics, and schedule the import daily (example: 4:00 AM).
  https://kb.limoanywhere.com/docs/ad-conversion-setup-for-google-ads-with-lead-quote-close/
• Setup Guide: https://onboarding.limoanywhere.com/lqc-signup  You must be an existing customer with LQC added to your account to access.

Quick-start checklist

1. Embed a form on your site
   • Copy the script from Lead Forms and place it on the page.
   • Set Inner Element ID and Outer Selector (ancestor).
   • Whitelist domains in Lead Quote → Settings → System settings → Whitelisted Hosts.
   • Test submit; confirm expansion/resizing via expander.php (avoid hand-built iFrames).
2. Validate email domain
   • Addons → Settings → Domains → Add New Domain → add records → Validate Domain (DNS can take up to ~48 hours).
3. Configure Selection Factors
   • Start with Time of Day, Zone surcharge, Booking method, and inventory-based rules; add holiday/event logic.
4. Set Auto-Quote Blocking
   • Create policies for service area, lead time, vehicle category, and request channel; add a customer-facing “blocked reason,” mark Active, and Save Changes.
5. Map rates to LA
   • Create missing rates in My Office → Rate Management.
   • Map to fixed fields only; for hourly map to a base/fixed field; set important lines visible when zero; treat discounts as negative-value items mapped to a discount field.
   • Save and test with a sample quote.
6. Turn on attribution & offline conversions
   • Confirm UTMs are captured via the embed/expander.
   • Configure Lead Quote Close → Marketing → Analytics and set a daily Google Ads HTTPS import (e.g., 4:00 AM).

KPIs to monitor weekly

• Lead → Quote rate (form completion & auto-quote success)
• Quote → Reservation conversion rate
• Average quote turnaround time
• % reservations with complete rate mapping
• Revenue & margin by source/campaign
• Blocked-quote count & reasons (tune rules vs. availability)

Common misconfigurations (and fixes)

• Pricing looks off → Manually quote a test lead and click the (?) breakdown; verify rate sheets & Selection Factors.
• Form reloads and never advances → Outer Selector isn’t an ancestor of the Inner Element.
• Form doesn’t resize / UTMs missing → Ensure the embed loads addons.la/…/expander.php; a hand-built iFrame will not resize or pass UTMs.
• Fields missing in the reservation → Revisit Rate Mapping; confirm you mapped to fixed fields and created missing rates.
• Emails landing in spam → Complete DNS validation and re-test.

Pro tips from our implementation team

• Use purpose-built forms (Transfer, Charter, Party) and campaign-specific configurations for cleaner analytics and higher intent.
• Keep post-trip edits simple by making key lines visible when zero.
• Maintain vehicle schedules so quotes always reflect true availability.
• Pair Auto-Quote Blocking with clear customer messaging to reduce drop-offs and calls.

Where to get help

• Support (7 AM–7 PM CT): 972-701-8887 x2 · support@limoanywhere.com
• Sales (for upgrades/add-ons): 972-701-8887 x1 · sales@limoanywhere.com

see how LQC streamlines quoting, protects margin, and proves marketing ROI:

EXPLORE Lead Quote Close (LQC)

The post Lead Quote Close Resource Hub: Faster Quotes, Clearer ROI, Higher Close Rates appeared first on Limo Anywhere.

Setting Up Agents

Agents earn a commission or flat fee for booking reservations on your behalf. To add an agent in Limo Anywhere:

1. Click “My Office” in the Navigation Bar.
2. Select the “Company Resources” tab, then click “Agents” from the left-hand menu.

3. Enter the agent’s information in the form on the right, including:

• Personal Information
  • First and last name (required)
  • Company name (if applicable)
  • Address, driver’s license number, Social Security number, and date of birth (typically required for tax reporting)
• Commission Settings
  • Enter the commission rate (flat fee or percentage)
  • Choose to calculate commission based on either “Base Charges” or “Grand Total”
• Contact Information
  • Phone numbers (office, cell, fax, pager/other)
  • Email address
  • Website
  • Agent web referral code (must be unique, without spaces or special characters)

4. Click “ADD NEW AGENT” to save.

Using the ORES Agent URL

The ORES Agent URL allows agents to make reservations through a unique booking link. When used, the system automatically assigns the agent to the booking and applies their commission.

Example:

If you partner with a local hotel and offer a 5% commission for bookings made on behalf of their guests, providing them with an Agent URL ensures that every reservation they create is properly tracked.

Creating an Agent Booking Link

1. Click “My Office” in the Navigation Bar.
2. From within the “Company Resources” tab, select “Agents” from the lefthand menu.
3. Add a new agent or edit an existing agent by selecting them and clicking “EDIT AGENT.”
4. Enter a unique referral code (letters and numbers only, no spaces or special characters).
5. Click “SAVE AGENT” or “UPDATE AGENT.”

6. Copy the unique booking URL and provide it to the agent.

7. When the agent books through this UR, their information is automatically added to the reservation.

For questions or assistance with your system, contact our Support team at 888-888-0302 x2 or via email at Support@LimoAnywhere.com. Have a suggestion or feedback on an existing feature? Send an email to our Product Team at ProductTeam@LimoAnywhere.com. Your input helps us improve, and we appreciate your feedback.

The post Using Agents in Limo Anywhere appeared first on Limo Anywhere.

Identifying New Bookers

1. Click the “Accounts” icon in the Navigation Bar.
2. Select the “Export Customers” tab.
3. (Optional) Select which alias you want to run reports by or leave the dropdown set to “All.”
4. Check “Include All Dates” (you’ll use the “Date Created” option to help filter dates).
5. Check “Include All Fields” to export all available data, or manually select the specific fields you want to include from the list below. Note: We recommend selecting fields that may be useful for uploading to a CRM or similar tool. In particular, we suggest checking Account Number so you can determine whether a new booker is associated with an existing company or if the client is both a new booker and a new client.

6. Ensure the “Date Created” option is checked, as this is the key data point for identifying new accounts.

7. Click the “Generate Export File” button.

8. Download the export file once it has been successfully generated.

9. Open the file and sort the Date Created column from Newest to Oldest.

10. Remove any entries that fall outside your desired timeframe. For example, if you’re focusing on new bookers from the past month, delete any entries that are older.

11. Add a new column titled “Travel Date” and use the Account Number to look up when new accounts will be traveling.
Note: Since this list only shows when new accounts were created, it’s possible that your bookers may not be traveling for several months. You have the option to follow up closer to their travel date or reach out proactively in response to their booking. For corporate accounts, reaching out proactively may offer more benefits.

Following up with clients allows your operation to focus on key priorities. It helps build strong relationships, keeping clients engaged and more likely to return. You can also use follow-ups to encourage repeat business, whether through loyalty programs or personalized offers. For corporate accounts, reaching out early helps you establish long-term partnerships. Plus, follow-ups give you a natural opportunity to upsell or suggest additional services that can benefit your clients.

We’d love to hear about the different ways you engage with your clients and how follow-ups have worked for your operation. Reach out to our Product Team at ProductTeam@LimoAnywhere.com to share your insights. If you need help setting up follow-up features or organizing your client data, our Support Team is here for you—just call 888-888-0302 Ext. 2 or email Support@LimoAnywhere.com.

The post Elevate Your Communication with New Bookers appeared first on Limo Anywhere.

Accessing New Booker Reports

In contrast to other reports, you can find this data under the Accounts tab in Limo Anywhere.

1. In the Navigation Bar, click the Accounts icon.
2. Select the ‘Export Customers’ tab.
3. Select the parameters for the data you would like to Export. Note: make sure to check the ‘Date Created’ box to determine what accounts in your system are new.
4. Select the date range of reservations you are looking to check for new accounts (daily, weekly, monthly, etc.)
5. Once you have selected the appropriate parameters, click the ‘Generate Export File’ button.

1. Download exported data from the next window.

1. Manipulate the data in the spreadsheet to only include the relevant information.
2. Sort the “Date Created” column by Newest to Oldest to see the accounts that were created most recently at the top.
3. Remove any rows that are not relevant to the dates you are looking to review. In the screenshot below, we have removed accounts not created within the past month.

Once you have the spreadsheet, you can use this information to see new companies and retail clients that have been booking trips and plan your follow up for repeat business.

Note: this report will not indicate if trips have been cancelled: just that trips have been booked during the selected duration. We recommend looking up account numbers in your system to confirm a reservation has been completed successfully prior to reaching out.

The post Tracking New Bookers in Limo Anywhere appeared first on Limo Anywhere.

Email, Email, Email for Monthly Communication 

One of the easiest ways to communicate with customers is via email. Everyone’s got an email address! Set up a monthly customer email where you share success stories, interesting updates to the business, any community-based initiatives you’re doing, or any notable employee recognitions. Customers relate well to emails that aren’t too heavy with minutiae but are helpful, easy to read, and provide some sort of CTA (call to action), which can be as simple as “click here to read more” about a blog on your website, for example. 

Easy To Use Software for Automated Communication 

If you don’t already have software that’s been designed specifically for the black car industry, don’t delay. Scaleable to any size business, software such as that offered by Limo Anywhere is the best way to not only run your business (booking, reservations, accounting, etc.) but it includes many options for communicating with your customers. There’s also an associated app which can be used for texting between customers and drivers, booking agents and drivers, and more. When it comes to communication about a customer’s black car service, whether that’s to the airport to head to a conference, or a booking for a night on the town for a celebration, the more information the better. No one wants to hear about delays after the fact. 

• How-to manage the Standard Email Settings
• How-to Use The Scheduled Email Module
• How-to create a Schedule Email Template
• How-to Export Emails And Other Account Information

Pick Up The Phone

It might be old-fashioned, but do you have a human person at the end of your company phone number? Remember, your customers\’ age range is likely relatively wide, and you might be dealing not only directly with customers but with their assistants or spouses. While some generations prefer texting (which should also be an option for communication for your company!), an easy phone call, whether to book a ride or speak to someone about an issue, can go a long way to providing comfort and relief to an exasperated or exhausted traveler. 

Our society has changed over time but the service industry still needs to aspire to greatness when it comes to communication and customer experience. Instilling solid communication practices, both externally and internally, will only help your black car business grow and continue to be successful for years to come. 

The post Best Communication Practices for Any Black Car Company appeared first on Limo Anywhere.

Education

A business must have a well-thought-out and helpful website to survive in today’s world. Education pieces about your black car services can live long-term in blog form or other longer formats on your website. Sharing a bit of a blog about a ladies day at the wineries with a chauffeured limousine on social media, with links back to your company’s website to drive traffic, will help increase visibility. Content need not be dry or boring either; think about using customer testimonials, feedback from an event your company was part of or posting videos of your limo drivers at work. Videos are as powerful of an education tool these days as the written word and can easily be shared from a smartphone directly across all social media platforms.

Engagement

The word “engagement” gets used a lot regarding social media, and rightly so. It might be the best way to increase social media for your limo business and any related business interests, including topics that might draw new followers. Have you visited a Facebook page or an Instagram feed that has limited posts, hardly any photos, hasn’t been updated in a while, or doesn’t have interactions with comments? That’s a lack of engagement. A consistent presence on social media is crucial to increasing engagement and showing followers that not only are you interested in interacting with them but that you have a vested interest in engaging in your business itself. In short: if you don’t care, why should they? Create a monthly calendar with a variety of topics to appeal to your target audiences. 

Experiences

Customer experience is the future. While that experience happens on the road with your limo business, the reaction to it, whether in the form of a review, online feedback or post-ride survey, can all be crucial to your company’s success. These first-hand experiences can then be used to change or update your social media content, turned into case studies for posts or stories, given new lives as testimonial links to your website, and much more. Do you have a listing on Google? If so, take a more vested interest in your Business page; not only do you share basic information about your business, you can post photos, updates, events, and more. And think about it: how many reviews is your company getting on your Google listing? The more you have, the better you’ll be down the road, as new customers use the reviews to make decisions about which black car company they want to use, whether for a ride to the airport or a night on the town. Experience culture is the future – and your revenue stream will depend on it. 

Social media moves quickly – those who take advantage of its powerful reach not only increase their business’s revenue but stay ahead of the curve in the digital world. 

The post How Social Media Use Can Increase Your Limo Business appeared first on Limo Anywhere.

Video Marketing

There’s no denying it: video is king. Whether it’s short form in reel or stories format, or longer form on YouTube, video is the most exciting way to truly connect to a broader audience. Not only can you feature your business in action, you can use that content in many ways to continually promote it. And today, smartphones are incredibly well-equipped for videography and photography, and editing a video is easy and intuitive on social media platforms. 

Unique Content that Creates Engagement 

Your customers and fans will know if your content is generic, repeated, or irrelevant. It’s important that your digital marketing content is unique and showcases the tone of your brand. Are you appealing to business travelers? Or weekenders in search of rides for fun? Either way, your content should appeal to your customer while also being authentic and a representation of your business’s voice. 

Consistency in Tone & Look: Branding 

It cannot be stressed enough: consistent branding shows not only that you care about your business’s look, but that you understand that something that is packaged and done with attention to detail will appeal to a broader audience than a mishmash of poorly photographed products, illegible writing, and inconsistent tone. Your brand needs to be carried throughout your marketing plan, from start to finish, with intention and attention to detail. 

Email and Text Campaigns

Email campaigns have been around the digital marketing scene for years, with some professionals back and forth on their success. Lately, though, more attention has been given to not only email campaigns but also text campaigns. With a good CTA (call to action) for the recipient to click open and move through the email, marketers are finding more and more that they are able to build their target audience and appeal to other demographics. Using your customer and prospect database for emails is easy, whether through online email campaign tools or built-in marketing programs. 

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) has been a consistent winner in digital marketing. And for good reason. Google and other search engines search millions of web pages when someone looks up the words “black car service”. How do you make yours get to the top of the list? Strong SEO. Your website should be constantly monitored for both good on and off page SEO.  If you are looking for quality content around SEO check out https://moz.com/learn/seo/local  

Implementing at least a few digital marketing hacks can only help elevate and promote your Black Car business to its next level. 

The post Top 5 Digital Marketing Hacks Livery Owners Should Use To Promote Their Business appeared first on Limo Anywhere.

There are some exciting changes coming soon that Limo Anywhere users can look forward to, but here are some of the key takeaways from the webinar and some things you can do to prepare yourself to maximize these tools.

Foundational Tools

• Google Analytics

To determine what aspects of your marketing efforts are successful, you need tools to help you measure that success. Google Analytics is one of the free tools available that can be installed on your website, mobile apps, and booking widgets that allow you to see how visitors are interacting with your website, where they come from, changes in user traffic, and if a visitor converts to a sale or other desired action.

• Google Tag Manager

Google Tag Manager is another free tool that can be installed that can allow you to monitor a number of analytics within a single tool (including Google Analytics, AdWords, and Facebook Pixel). Having all of this information in a single location will help get a more accurate view of the data reported.

Generating Leads

• To help enhance your marketing efforts, you should always be looking for new marketing channels. You may find new channels that have a lower cost per lead than those you are currently investing in. Having analytics to review will allow you to determine where you should be dedicating your ad spend to maximize the return on your investment.
• Some popular marketing channels include Facebook, YouTube, TikTok, LinkedIn, and Google AdWords, each of which will allow you to test performance with different age groups, income levels, job titles, dedicated budgets, and ad types.

Increasing Sales

• Partner Marketing

Partner marketing is a type of partnership in which a publisher (a content creator such as a blogger or vlogger) is paid to generate leads for another company. By posting a link on their website or social media page, they help to drive traffic to their partner’s site. This is meant to increase the partner’s web traffic and boost their sales. There are two types of partner marketing:

1. Agent Marketing Programs

An individual marketing deal made with an individual, like a travel agent, concierge, or through referrals.

1. Affiliate Marketing Networks

Platforms where are large number of partner programs are offered by various companies, for example Commission Junction or Rakuten Advertising. These platforms allow you to utilize the agreements that have been created by the affiliate marketing network and they act as a middleman between you and their userbase.

• Marketing with Agents

An Agent is anyone that is paid a dollar amount (either a flat fee or percentage commission) for generating that sale for the company. You can add agents in Limo Anywhere within the Company Resources tab. Existing Agents in the company\’s Limo Anywhere will display in the Agent list. Active Agents will be in black font, Inactive Agents will be in red font, and new Agents can be added by completing the blank form to the right of the Agent list. You can provide your Agents with a custom link that they can either share with users to book, or host on their website to help drive business, which will automatically attach the Agent profile to the reservation.

Improving Relationships

• While emails and quotes can be sent utilizing Limo Anywhere, implementing an email marketing program (ex. MailChimp) and a CRM (ex. SalesForce) allows for greater opportunities for you to communicate with your client base and maintain the existing relationship with your clients. Stay tuned for more information about new Zapier Triggers that will help to create more lead generation possibilities and enhance marketing.

Thank you to Josh and Brandon for presenting this valuable information! As always, if you have questions or need further assistance, please reach out to Support at 1-888-888-0302 x2.

The post Lead Generation, Sales, and Client Relationships – Webinar Takeaways appeared first on Limo Anywhere.